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Placement Opportunity Information Service - POISPlacement opportunity information service is system or process that identifies and provides descriptions of placement opportunities for media (such as the availability to insert ads). The POIS may contain requirements and attributes that can include which platforms may be used, ownership rights, and policies that are used to coordinate the placement of media. The POIS system is described in SCTE 130-5.
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TV Advertising
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. You will learn about addressable advertising, interactive ads, and how ad networks and agencies are developing integrated marketing campaigns. $34.99 Printed, $29.99 eBook |
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